Wednesday, October 8, 2008

Singularity of purpose

I keep an eye on other coaching outfits and there is a longtime trend towards naming coaching services, products, and philosophies. This is a way of both differentiating a product or service and making it memorable in the mind of an athlete/reader/consumer. I do the same thing if you look at our coaching site with One Step Beyond, Premium Steps, Powerstroke, and so on.

What I haven't done is name-brand my particular 'philosophy' or method of coaching because I think that is cheesy, feel-good BS. I am into marketing and differentiation as much as the next outfit, but anyone who tells you they have "the way" is either delusional of full of it.

There is a right way for everyone - but it should always be prefaced with "the right way for everyone is right...for that one."

But today I am feeling snarky. So here it is:

The Way of the Singularity of Purpose within the Method of the Smaller Circle of Focus inside the Triangle of Strengths within the Greater Circle of Meaning.

The Greater Circle of Meaning includes and encompasses your reasons for participating in your chosen sports.
The Triangle of Strengths helps winnow down your field of excellence and pursuit to suit your strengths.
The Smaller Circle of Focus enables you to make the most of these strengths by making them into a smaller circle.
The Singularity of Purpose is the knife-like edge of your greatness. A singularity enables you to 'break through' to the other side.

That is your One Step Beyond new age lesson for today.

1 comment:

MM said...

would have been truer to form if you had done the above in crayon.