Google

So on the business side of things, I've doubled our Google Adwords budget. There are certain key phrases that cost a bit more per click then what I had set as our daily limit default. They have an amazing program going on there (obviously). Word of mouth is still the best advertising for our coaching business, but a number of folks do find us through the search engines.

On the other side, for every $1 you spend on Adwords per month, Google waives fees on Checkout transactions up to $10. For example, if you spend $100 on Adwords in a month, you get the first $1,000 of Checkout transactions without the 2% transaction fee. The transaction fees take a chunk of change over time as I'm sure many of you with merchant accounts have realized.

The clinic this weekend has nearly filled up! We're going to record a lot of it and use some of the material in the upcoming DVD.